This project focused on creating an original cereal brand and full package design, including all of the elements found on a retail cereal box such as a mascot, headline, tagline, nutrition information, ingredients, barcode, expiration date, and a game on the back panel. My concept was a healthy cereal called Goddess Grains, designed for women who enjoy fitness and active lifestyles. I wanted the brand to feel strong, energetic, and playful, so I created a mascot of a muscular woman confidently showing her strength to reinforce the theme of empowerment. Because the entire project was built in Adobe Illustrator, one of the biggest challenges was illustrating realistic cereal flakes and fruit that looked believable while still fitting the overall design style. I reused these illustrations throughout the packaging to create consistency across all sides of the box. I also enjoyed developing the back-panel activity, although creating the crossword puzzle was challenging since it was my first time designing one and I wanted it to fit the workout-focused concept of the cereal. Through this project, I learned a great deal about package design, especially how many visual, informational, and structural details are required to make a product feel complete and shelf-ready.